Sabrina Boissiere, founder of Natural Partners in Crime wears many hats! As an event producer Sabrina creates unique events for the natural hair community. Based out of New York, Sabrina has produced over 55 events since 2013 – ranging from intimate affairs to major events with over 1400 attendees. NPIC events have touched down in Austin during SXSW, Atlanta, Dallas, DC, Miami, Cleveland, Houston and Philadelphia to name just a few U.S. locations. As a producer she has under her belt the Yolanda Renee Takes Your City Tour 2014, custom events for top influencers AvielleAmor, CurlsandCouture and production of HeyCurlie’s Curl Power events in Cleveland in 2015 and 2016. A groundbreaking influencer retreat was produced in Jamaica, West Indies in 2018 – no location is too far for a NPIC event!
Natural Partners in Crime also manages numerous top social media influencers in the natural hair and beauty industry. Sabrina also curates top national and global campaigns for brands via social media and has curated and managed activations such as Essence Festival 2017, 2018 and 2019 for Palmer’s and in-store national tours with Walmart for Palmer’s in 2017 and 2018.
As a brand manager Sabrina’s goal is to garner brand awareness via social media, events and activations. NPIC Mgmt catapulted brands such as Made Beautiful and LA Naturals in 2017 and 2018 into the hands (and hair) of many naturals and she is currently working with GroSecrets and Softee Naturals.
No brand, event or campaign is too big or small for NPIC Mgmt – we connect, create and collaborate!